Twitter is a great place for conflict resolution professionals to discuss conflict resolution, to market conflict resolution services to potential clients. Even for those who just want to “quietly lurk” rather than actually tweet, conflict resolution professionals can learn about what is happening in mediation from around the world.
Some West Coast conflict resolution tweeters include: @kcbaadr, @ssuth, @theccivilityzone, @pignpotato,@rogermoss, @philipmediation, @overconflict , @coreclinic, @mediatebc and @stormyafternoon. A more complete Twitter list can be found at @stormyafternoon’s twitter profile, and @MediateBC has a Twitter list of its roster members Concepts related to this presentation can be found on Twitter by searching #7ways2newConResConversations.
The key to marketing via Twitter is the creation of engaging content and interacting with others. Social media is a conversation, and it important to have something interesting or fun to share. This is one of the reasons why Pig and Potato Games created LICRSH, the Legendary International Conflict Resolution Scavenger Hunt. This is a “social media” scavenger hunt inspired by GISHWHES (the Greatest International Scavenger Hunt the World Has Ever Seen.
During MediateBC’s 2017 Conflict Resolution Week, LICRSH had teams of mediators from the US and Canada compete to complete tasks which generated photos, videos and tweets promoting conflict resolution. An example of the tasks was to capture of photo of a conflict resolution superhero in front of a library or courthouse, and a result was a visit of BATNA Dog to the Public Employment Relations Commission. LICRSH succeeded as a fun way to quickly generate engaging and playful social media.